Sandra Roderick

Posted on 2015-02-27

Sandra Roderick is the Co-founder of Know the Glow, a global awareness campaign focused on eliminating preventable childhood blindness globally.  Mrs. Roderick is also the Co-founder and Co-President of BrightEyes, a non-profit organization to further promote and provide additional funding for the doctors of the Vision Center of Children’s Hospital Los Angeles.  She is also an Advisory Board Member for The Vision Center at Children’s Hospital Los Angeles, providing guidance to the doctors and leadership of the hospital to ensure that the needs of the children and families are met during their experience with The Vision Center at CHLA.

Sandra Roderick offers successful experience in Merchandising, Electronic Commerce, Business Development, and Marketing with extensive background in the following areas: management/administration, sales, product development, vendor negotiations and operations.

From the years of 1994-1998, Sandra Roderick was employed by MGM/ UA as the Director of Merchandising.  Mrs. Roderick was responsible for and managed day-to-day operations of the MGM Merchandising Division and oversaw retail rollout plans and strategies into key consumer markets.

From the years of 1998 – 2000, Mrs. Roderick joined E! Entertainment as Director of Electronic Commerce.  She developed, implemented and administered all online retailing activities. Her responsibilities included assembling and managing a staff to administer all commerce aspects of the online stores, including product selection, supply, pricing, merchandising, order processing, distribution, customer service, vendor management and marketing.  She was responsible in overseeing all new business development with key partners.

Mrs. Roderick earned her BS degree at UCLA and is an active member of other philanthropic organizations in the Greater Los Angeles area.