Know the Glow is a global nonprofit leader in raising awareness of leukocoria (the Glow) and the childhood blinding diseases it can indicate. We work globally to eliminate preventable childhood blindness through early detection and treatment of these conditions.
We empower parents to see their child’s vision in a new light by raising awareness about The Glow (medically known as leukocoria) and encouraging them to make sure their young children receive comprehensive eye exams by an eye specialist.
What We Do
Know The Glow is working globally to eliminate preventable childhood blindness through targeted digital campaigns in local languages, providing adaptable resources to partners worldwide, and sharing impactful stories. We also connect partners, guide families to local care, engage students and volunteers, and sustain long-term outreach through ambassadors and a post-treatment support program.
Awareness Campaigns
Awareness Campaigns run for two months using digitally co-branded images to geo-target messaging to populations in locally translated languages
Support For Local Partners
Support for our local partners with digital images and fliers that can be repurposed for outreach and awareness efforts
Support For The World
Support for the world with freely available digital images that can be shared
Shared Stories
Shared stories of patient families, partner NGOs, physicians, and researchers
Connection
Connection of our partners and local nation teams with news, tools and updates and encouragement of collaborations that will further spread awareness of glow-related conditions
Guidance for Families
Guidance of families who reach out with questions to care through local resources before, during, and after treatment
Student Chapter Programs
Offer student chapters program opportunities to reach their classrooms, campus, and community with sight saving information
Volunteers
Work with interns and volunteers on awareness initiatives throughout the year
Ambassadors
Work with our Ambassadors to continue expanding outreach in countries even after KTG moves into new nations
Resources
Offer resources through Beyond The Glow to families facing questions post treatment
Our Results
Know The Glow has made remarkable progress toward its mission of eliminating preventable childhood blindness by elevating awareness of leukocoria. Its multilingual, region-specific digital campaigns—from Oceania to Sub‑Saharan Africa—have registered tens of millions of ad impressions and reached millions of families worldwide. Bolstered by a global network of medical advisors, local ambassadors, and community partners, KTG ensures early detection and access to eye care in underserved regions. Grounded in the simple yet powerful act of recognizing “The Glow” in flash photos, their educational work has already led to earlier diagnoses and life-changing treatment for children—helping to prevent blindness on a global scale.
Our Awareness Campaigns have been seen over 313,000,000 times
We have reached over 100,000,000 people with sight and life saving information in our digital campaigns
Globally, individuals see our ad an average of 3 times in order to ensure the information is available and digested
Our videos have been seen over 117,000,000 times globally
