We’re thrilled to share some fantastic news from our partner in Brazil as they gear up for September. Thanks to secured funding, their campaign is expanding in a big way! Last year, they reached 9 shopping centers—this year, they’re scaling up to around 30. Additionally, their awareness materials will be displayed in 3,000 pharmacies nationwide!
They’re bringing back the popular OOH displays, ensuring that videos and illustrations are seen everywhere, from airports to buses. Plus, the ad agency has introduced a fun new mascot, Flash the Cat! Flash will feature in the campaign and even come to life with plush toys and masks, adding a playful twist to their important work.
Three major brands have joined forces with them for 2024: Raia Drogasil (Brazil’s version of Walgreens), Johnson & Johnson, and the Fleury Group (a leading clinical lab in Brazil).
Mark your calendars:
- The countdown begins on Wednesday, Sep 11th, leading up to National Awareness Day on Sep 18th.
- On Sep 13th, Dr. Luiz and his team are planning a free eye-care drive for children at UNIFESP Hospital, providing exams, lenses, and eyeglasses.
- On Sep 19th, they will participate in the annual “Darkening of the Christ Redeemer,” an impactful event in Rio de Janeiro presented by TUCCA to raise awareness for Retinoblastoma.
- The campaign culminates on Saturday, Sep 21st, with meet-and-greet events in two shopping centers in São Paulo, supported by doctors and volunteers across the country.
To manage the overwhelming response, they’ve trained staff to handle the hundreds of calls they receive and have established the NGO “DE OLHO NOS OLHINHOS,” which will assist in paying for consultations, exams, and transportation for those in need.
Stay tuned for more updates as September approaches!
Beijos! 💛
