Be Part of the Solution

Ben, Jake and Olivia share something in common: photographs that showed glowing eyes. All three were diagnosed with one or more glow-related diseases. Ben and Olivia were fortunate their vision remained. However, Jake’s left eye was claimed by Retinoblastoma before he reached his first birthday, and 12 years later it claimed his sight forever. With rates of blindness expected to double by 2020, awareness is critical. Jake’s sight was taken, but through early detection a child’s sight can be saved … with your help.

Share with Friends and Family

Awareness spreads one person at a time. By engaging with our “Know The Glow” community and sharing what you’ve learned, glow photos become sight-saving tools.

Here’s how you can help:

  • Review a child’s photos for “The Glow”
  • Spread the word
  • Invite parents to learn about glow identification at

Setting our Sights on the Future

Ultimately, Know The Glow’s campaign strives to support glow-related disease research, medical treatment and therapies in order to prevent childhood blindness. With your assistance and support, Know The Glow will achieve its vision and ensure children everywhere will forever see their loved ones’ faces.

Physicians Awareness Campaign

We are also partnering with Dr. Buffen and other practitioners to increase essential awareness about the importance of regularly conducting the red eye reflex test in clinics across the country. The video below features The Children’s Hospital of Los Angeles’ Dr. Buffen describing her work with other physicians. Stay tuned for more updates on this core element of the Know The Glow campaign.

Campaign Updates


Know The Glow’s 2017 Annual Fundraiser at Jimmy Choo

Posted on 2017-04-06

Thank You To All Who Made Our Annual Fundraiser a Success! Thank you to all of our fantastic guests, donors and to Jimmy Choo Beverly Hills for helping us make our fourth-annual fundraiser a huge success! This year’s event would not have been possible without your support. Know The Glow® would also like to give… Read more »

Know The Glow | Parents with Vision

Parents with Vision: Top Parenting Blogs of the Month

Posted on 2017-02-28

Know the Glow’s Favorite Bloggers Know The Glow® is introducing our “Parents with Vision” series, where we highlight some of our favorite parenting blogs who are doing great things in parenting, family wellness or children’s health.   Happy, Healthy Kids Our first blogger is Kelley of “Happy, Healthy Kids”. Kelley posts about food, fitness, wellness,… Read more »

KTG | Refractive Error

Glow of the Month: Refractive Error

Posted on 2017-01-26

What is Refractive Error? According to the National Eye Institute, refractive errors occur when the shape of the eye does not bend light correctly, preventing light from focusing on the retina. This results in blurry vision in either adults or young children. Refractive error is the medical term for several common eye conditions. Different Types… Read more »

Univision | Interview

Actress Karyme Lozano raises “Glow” awareness in the Spanish community

Posted on 2017-01-12

Univision interview features Know The Glow® Actress Karyme Lozano and Dr. Paul Urrea sat down with Univision to raise awareness about “The Glow” in the Spanish community. “The Glow,” also known as Leukocoria, is an abnormal white or gold pupil that can be detected in flash photography. This “Glow” is an indicator of 16 eye… Read more »

December's "Glow of the Month" | Congenital Cataracts

Glow of the Month: Congenital Cataracts

Posted on 2016-12-12

December’s “Glow of the Month” is congenital cataracts, which are present in impacted children’s eyes at birth. Abnormal lens development during pregnancy may result in congenital cataracts. Genetic disorders, infection and trauma are all factors that can contribute to abnormal lens development. What Are Cataracts? According to the American Association of Pediatric Ophthalmology and Strabismus,… Read more »

Know The Glow | Amblyopia

Glow of the Month: Amblyopia

Posted on 2016-11-09

November’s “Glow of the Month” is amblyopia. According to the National Eye Institute, “Amblyopia is the medical term used when the vision in one of the eyes is reduced because the eye and the brain are not working together properly.”  When one eye develops good vision while the other does not, the weaker eye is… Read more »

KTG | Glow of the Month

Glow of the Month: Coloboma

Posted on 2016-10-12

Coloboma is a condition where a gap occurs in the tissue that surrounds the eye. Coloboma is caused when the eyes do not form properly during pregnancy and can affect about one in every 10,000 births. This condition can affect one or both eyes. The gap can be small or large, normally occurring in the bottom portion… Read more »

Know the Glow | Childhood Cancer Awareness Month

Glow of the Month: Retinoblastoma

Posted on 2016-09-27

Know the Glow’s “Glow of the Month” is Retinoblastoma. We chose Retinoblastoma because September is Childhood Cancer Month. Retinoblastoma is a cancer that starts in the retina and is most commonly found in infants and young children. Share your Retinoblastoma stories on Facebook today and follow Know the Glow to learn more about this rare… Read more »

Screen Shot 2016-08-22 at 10.37.23 AM


Posted on 2016-08-22

Join Our #SelfiesSaveSight Campaign! Share your (or your child’s) eye-selfie, a self-taken photo of your eye, with hashtag #KnowTheGlow and text GLOW to 80077 to donate $5 to join our #SelfiesSaveSight campaign. Your donation in combination with your eye-selfie will help Know The Glow® save sight by taking “Glow”-awareness to parents and families in need… Read more »


Introducing Know The Glow®’s “Glow” Of The Month!

Posted on 2016-08-12

Coats’ Disease Know The Glow® is proud to introduce our new “Glow” of the Month series! Starting with Coats’ Disease, we’re highlighting a “Glow”-related vision disease or condition each month. The “Glow” of the Month for August is Coats’ Disease. To help us kick-off our first month of this series, and to recognize Coats’ Disease… Read more »

Visit Glow Gallery

Visit Glow VideosLannette | Know The Glow

Lannette Turicchi was first introduced to “The Glow” through her dear friend, Megan Webber. As a dedicated mother and an active member in her community, she was surprised that she had never heard about “The Glow” and the dangers associated with it. Due to this fact, she saw the need for awareness and the urgency to get the message out to find those children whose vision could be saved by this simple diagnosis. With the help of her friends, Megan Webber and Sandra Roderick, the Know The Glow (KTG) campaign was born. Lannette brought to bear her expertise in film and production through her work with Falling Upwards Productions to share the news about “The Glow” and to create a website to be used as a source of information, comfort and support. Her vision led to the development of the Know The Glow’s original site, which was generously developed by Rob Mudd and his creative team at Mudd AdvertisingLannette continues to be an active member and advocate of Know The Glow as it looks to find new and innovative ways to increase awareness of the dangers of “The Glow.”