Know The Glow ®

Imagine losing the ability to watch a kite soar, see a fireworks’ display or count the stars. Sadly, many children don’t have to imagine it—they live it.

Nearly one in 80 children is at risk of blindness. Yet in most cases, it’s preventable and curable with a camera and with the knowledge of “The Glow.”

“The Glow,” an abnormal red eye reflex, appears as a white or gold pupil in photographs. Its reflective shine is an indicator of several potentially devastating and preventable childhood eye diseases.

Now YOU know … “The Glow.” Together we can envision a brighter future for our children by sharing stories, photos and a commitment to increase awareness worldwide.

Share Your Glow Story

80% of the time a parent
or family member is the
first to identify “The Glow”
in a child’s eye.


80% of all childhood blindness is
preventable or curable.


1 in 80 children may show the glow
before age nine.

Glow Videos

VideoGalleryBanner | Know The Glow

Glow Identification

Know The Glow


Diseases common to “The Glow”:

  • Amblyopia
  • Brown Syndrome
  • Cataract
  • Choroidal Osteoma
  • Coats’ Disease
  • Coloboma
  • Congenital Cataract
  • FEVR
  • Norrie’s Disease
  • PHPV
  • Refractive Error
  • Retinal Detachment
  • Retinal Dysplasia
  • Retinopathy of Prematurity (ROP)
  • Retinoblastoma
  • Strabismus
  • Toxocariasis
  • Trauma



Know The Glow® Coloring Page

Grab Some Crayons! Know The Glow® is excited to introduce our first coloring page! Not only is it a fun activity for kids, but it’s a great learning tool as well. Parents can use this coloring page as both a boredom-buster and a way to start a conversation with their child about “The Glow.” Our… Read more »


Know The Glow® Branded Apparel is Here!

The. Wait. Is. Over. We have received your questions about where to purchase Know The Glow® apparel and accessories, and we are excited to announce the launch of our new branded merchandise! Know The Glow has made a Zazzle® store to bring our “Glow” families and friends the branded apparel they have been asking for.… Read more »


Press Release: Collaboration Brings Vision Awareness to Spanish Community

FOR IMMEDIATE RELEASE Collaboration Brings Awareness of Childhood Blindness Prevention To Spanish Communities Los Angeles, Calif., (July 8, 2016)—Two organizations committed to ending childhood blindness and other eye diseases—Know The Glow® and Retinoblastoma International—have teamed up to boost awareness within LA’s Spanish-speaking communities Know The Glow is a global campaign committed to spreading awareness about… Read more »